Patanjali Pahwa &Amp;Amp; Urvi Malvania

Stories by Patanjali Pahwa &Amp;Amp; Urvi Malvania

Star Value Pack most popular after Trai's TV channel pricing

Star Value Pack most popular after Trai's TV channel pricing

Rediff.com   10 Apr 2019

62% of residents in north India look at the change favourably after the implementation of a new tariff order by Trai, finds research report on the migration on consumer TV viewing behaviour.

283 million viewers for IPL in opening week

283 million viewers for IPL in opening week

Rediff.com   6 Apr 2019

The IPL attracts more female viewers than other televised sporting events, with female audiences accounting for more than 40% share in viewership of the tournament.

BJP accounts for 53% of political ad blitz

BJP accounts for 53% of political ad blitz

Rediff.com   2 Apr 2019

The BJP has been more aggressive in the first 11 weeks of the calendar year, taking up more than half the share of total political advertising from January 1 to March 16.

Bollywood's 1st Quarter: Hits & Flops

Bollywood's 1st Quarter: Hits & Flops

Rediff.com   26 Mar 2019

'A look at the winners and losers tells us that the topic of the film is but one factor in ensuring success.'

IPL promises to be bigger, better

IPL promises to be bigger, better

Rediff.com   24 Mar 2019

Urvi Malvania looks at what is in store for the IPL's 2019 edition.

Even before a ball is bowled in IPL, Aamir is a hit

Even before a ball is bowled in IPL, Aamir is a hit

Rediff.com   23 Mar 2019

Aamir Khan will be the face of Vivo, the title sponsor of IPL, digital payments company PhonePe, and shoe brand Walkaroo this league season.

Revealed: Star India's IPL plans

Revealed: Star India's IPL plans

Rediff.com   7 Mar 2019

100 commentators, across languages, will bring this season's games to viewers's homes in India and across the world.

What's powering online gaming: 70% from small towns

What's powering online gaming: 70% from small towns

Rediff.com   6 Mar 2019

74% of users play fantasy sports 1-3 times a week, with the majority playing once a week and 20% of the respondents reported playing more than five times a week, says a report on the online gaming industry in India.

Will poll fever dim brands' love for IPL?

Will poll fever dim brands' love for IPL?

Rediff.com   5 Mar 2019

There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.

Bollywood ban a blow to Pak's exhibitors

Bollywood ban a blow to Pak's exhibitors

Rediff.com   1 Mar 2019

'Banning Bollywood films will mean a paucity of content to keep the multiplexes and theatres running profitably.'

At 18 brands, Gully Boy is within striking distance of King Kohli

At 18 brands, Gully Boy is within striking distance of King Kohli

Rediff.com   22 Feb 2019

Don't go by the number, Ranveer Singh says, he is picky when it comes to endorsements. There are some brands he will never endorse. Fairness creams, for example, but he does not turn away from cola and alcohol brands.

Foodpanda, Uber Eats eye 3rd slot in online food delivery

Foodpanda, Uber Eats eye 3rd slot in online food delivery

Rediff.com   14 Feb 2019

The duo spent almost $400 million in 2018 on rapid expansion as well as discounting to gain new customers, and Uber Eats has managed to edge out Foodpanda by 2 million orders.

Ronnie Screwvala bets big on non-cricket sports

Ronnie Screwvala bets big on non-cricket sports

Rediff.com   8 Feb 2019

The growing interest in alternative sports is encouraging Ronnie Screwvala to extend the U Mumba brand from kabaddi to football and volleyball.

Yippee! Movies can be made faster

Yippee! Movies can be made faster

Rediff.com   4 Feb 2019

With the introduction of the single window clearance provision, pre-production windows are expected to reduce significantly. Not only will it have an impact on the operational cost of the film, it will also allow studios to release films faster.

Hike messenger dumps one-app-fits-all approach

Hike messenger dumps one-app-fits-all approach

Rediff.com   29 Jan 2019

Multi apps will be designed by taking core parts of the Hike product and remoulding them into creating new apps, each delivering one service -- Social and Messaging in one and Content in another, report Patanjali Pahwa and Karan Choudhury.

Bollywood moves to Bharat

Bollywood moves to Bharat

Rediff.com   28 Jan 2019

'Perhaps there is a greater understanding of small town India amongst our stars today than earlier.'

All eyes on unicorn Swiggy's $1 bn warchest

All eyes on unicorn Swiggy's $1 bn warchest

Rediff.com   24 Jan 2019

Swiggy is following a path that seems similar to what Meituan, one of China's largest O2O (online-to-offline) platforms that delivers food, sells movie tickets and offers hotel reservation, has done so far, reports Patanjali Pahwa.

Coming soon: Lots of desi Netflix, Prime originals

Coming soon: Lots of desi Netflix, Prime originals

Rediff.com   22 Jan 2019

Netflix and Prime have decided that rather than only buying the rights to Bollywood blockbusters to expand their reach in India, producing original content would be a better idea.

Lessons brands can learn post Pandya-Rahul fiasco

Lessons brands can learn post Pandya-Rahul fiasco

Rediff.com   14 Jan 2019

India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch lines. And Maharaja, launched way back in the 1940s, continues to represent the Air India with a new look since 2015.

Season 10: Indian Idol did well; KBC didn't

Season 10: Indian Idol did well; KBC didn't

Rediff.com   12 Jan 2019

In 2018, KBC failed to make it to the top 5 shows list, Indian Idol featured on the same thrice.